July 2008
Intermediate to advanced
398 pages
11h 18m
English
Content preview from Website OptimizationBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 2. SEO Case Study: PhillyDentistry.com
In this chapter, we’ll show you how to put into action the optimization techniques that you learned in Chapter 1 and the conversion techniques you’ll learn in Chapter 5. To do so, we feature a case study that shows the benefits of natural search engine optimization (SEO).
Original Site
Dr. Ken Cirka, DMD, contacted us in mid-2004 seeking to boost the number of patient leads he was getting from his website. The original website had a simple, graphically rich design using stock images (see Figure 2-1).
Although it was visually appealing to humans, it was not appealing to search engines.
Through the lens of a Lynx viewer, the site looked like this:
Title=Dr. Ken Cirka, DMD
<alt text>
Dr. Ken Cirka Center City Philadelphia dentist 1601 Walnut Street,
Suite 1302 Philadelphia, PA 19102 215.568.6222
</alt text>
[1]drcirka@phillydentistry.com Center City Philadelphia dentist
[2][USEMAP:menu.gif]
<alt text>
Center City Philadelphia dentist Center City Philadelphia dentist
Center City Philadelphia dentist Center City Philadelphia dentist
Dental Care for your lifestyle
</alt text>
[3]Meet the Doctor | [4]Hours & Location | [5]Services
[6]drcirka@phillydentistry.com
[3] http://www.phillydentistry.com/doctor.html (meet the doctor)
[4] http://www.phillydentistry.com/hours.html (hours & location)
[5] http://www.phillydentistry.com/services.html (services) Meta description=Five star service in dental care is abundant in Dr. Cirka's cosmetic and general ...Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.