Chapter 2. SEO Case Study: PhillyDentistry.com
In this chapter, we’ll show you how to put into action the optimization techniques that you learned in Chapter 1 and the conversion techniques you’ll learn in Chapter 5. To do so, we feature a case study that shows the benefits of natural search engine optimization (SEO).
Original Site
Dr. Ken Cirka, DMD, contacted us in mid-2004 seeking to boost the number of patient leads he was getting from his website. The original website had a simple, graphically rich design using stock images (see Figure 2-1).
Although it was visually appealing to humans, it was not appealing to search engines.
Through the lens of a Lynx viewer, the site looked like this:
Title=Dr. Ken Cirka, DMD
<alt text>
Dr. Ken Cirka Center City Philadelphia dentist 1601 Walnut Street,
Suite 1302 Philadelphia, PA 19102 215.568.6222
</alt text>
[1]drcirka@phillydentistry.com Center City Philadelphia dentist
[2][USEMAP:menu.gif]
<alt text>
Center City Philadelphia dentist Center City Philadelphia dentist
Center City Philadelphia dentist Center City Philadelphia dentist
Dental Care for your lifestyle
</alt text>
[3]Meet the Doctor | [4]Hours & Location | [5]Services
[6]drcirka@phillydentistry.com
[3] http://www.phillydentistry.com/doctor.html (meet the doctor)
[4] http://www.phillydentistry.com/hours.html (hours & location)
[5] http://www.phillydentistry.com/services.html (services) Meta description=Five star service in dental care is abundant in Dr. Cirka's cosmetic and general ...Get Website Optimization now with the O’Reilly learning platform.
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