July 2008
Intermediate to advanced
398 pages
11h 18m
English
Content preview from Website OptimizationBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 1. Natural Search Engine Optimization
“We’re number one!”
That’s the dream of site owners everywhere, as they seek to attain the highest search engine rankings for their sites. It’s the Web’s equivalent of having the best storefront location. The process of attaining those rankings is called search engine optimization (SEO).
The SEO process consists of two main components: on-site optimization and off-site optimization. On-site SEO focuses on three objectives: keyword-optimizing your content, effective content creation, and strategic cross-linking. Off-site SEO focuses on maximizing the number and popularity of inbound links with keywords that match your particular subject.
In the past, on-site optimization was enough to boost your website rankings. But the abuse of some meta tags and other SEO shenanigans such as invisible text and keyword stuffing [7] have forced search engines to weigh external factors, such as inbound links, more heavily than on-site optimization.
So, how do you achieve your SEO dream now? Today’s successful SEO strategy requires a long-term approach with frequent postings, targeted content, and regular online promotion designed to boost inbound links—in short, a combination of off-site and on-site SEO.
The Benefits of SEO
A high ranking in search engine result pages (SERPs) has become a business necessity. High rankings have been found to increase the following characteristics:
Site traffic (see Figure 1-1) [8].
Perceived relevance [9].
Trust [10]
Conversion ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.