Index

Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

Action

organizational purpose in, 18–20

for personal purpose, 20–21

for purpose-driven organization, 1, 4–6, 13, 20

for storytelling, 46–48

Acute ascending aortic dissection, Type 1, 19–20

Advantage, over competition, 10–11, 76

Adventure, in business, 26, 32, 37–38, 39–40

Advisory Committee Report on Smoking and Health (Surgeon General, U.S.) (1964), xiv–xv

Affinity-grouping, 131

Alignment

of strategy story, 49–51, 143

of words, 48–50, 143

Allen, Tara, 86–87

Amazon, 35

Apple, 12, 14, 87

Appreciation, of employees, xxiv ...

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