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What is Music Production? by Craig Golding, Russ Hepworth-Sawyer

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CHAPTER B-2Your People

“It’s not what you know, but who you know.”

Anon

INTRODUCTION

The music industry is not only built on a strong foundation—music—but also its greatest commodity—people. As a producer, it is the people you’ll meet, collaborate with, write with, engineer for, and do business with that make up what Napoleon Hill called a person’s “mastermind alliance.” Hill, one of the first gurus of personal achievement, in 1937 asserted the benefits of a group of like-minded people “working in perfect harmony toward a common definitive objective.” Many among you reading this will think we’ve gone mad, but there’s some synergy between Hill’s thoughts back in the 1930s and the music producers of the 2010s.

The team you use, amassed from ...

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