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What the Fundraising
book

What the Fundraising

by Mallory Erickson
October 2024
Intermediate to advanced
240 pages
5h 27m
English
Wiley
Content preview from What the Fundraising

Acknowledgments

Over the last few months, I kept getting alerts on my phone that my heart rate had risen above 120 beats per minute while I seemed to be inactive. It turns out that writing this book was hard. It took me 18 months to even agree to it, and another 4 months to actually start writing. It’s funny that so much of this book is about self‐doubt, overwhelm, and paralysis, but there I was in all of my own imposter syndrome and completely paralyzed. I always say that everything I talk about and teach in my work is a practice I use on a daily basis. It’s true, and it’s how I stay in action 98% of the time. But sometimes, for all of us, the paralysis runs deeper, and it takes longer to move through our resistance.

I was terrified to write this book for several reasons. First, I thought I was too early in this work to make my voice important enough for a book. After all, I only started my full practice in 2021. I had all the perfectionist narratives that said, “I will be ready when,” but I acknowledged them for what they were and said yes anyway. I hope this inspires others to take the leap before you’re ready, too. The second reason for my resistance is I know my research is incomplete. Every day, I am learning, growing, and doing new research on the What the Fundraising podcast. How could I publish something that I can’t just delete a few days later if I change my mind? For someone who is constantly iterating on their work, this idea is agonizing. But once again, I saw ...

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Publisher Resources

ISBN: 9781394213856Purchase Link