Chapter 4
Beyond start-ups: The Navigator for:
4.3 Technology Transfer Offices
4.4 Educators and Accelerators
Identifying, evaluating and exploiting new market opportunities are core to the venture creation process, the competitiveness of established firms and, more generally, to value creation.
Other than newly created ventures, the Market Opportunity Navigator can provide novel insights and create value for …
- Established firms – when seeking to commercialise their innovations and looking for new business opportunities
- Investors – when screening new ventures and when guiding their growth strategy over time
- Technology Transfer Offices – when working with inventors and drafting patent applications
- Educators ...
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