Acknowledgements
We are grateful to the following for permission to reproduce copyright material:
Figures
Part 3.3 from Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. (Osterwalder, A., Pigneur, Y., In Clark, T. & Smith, A. 2010). Courtesy of Strategyzer (https://strategyzer.com); Part 3.3 from Value Proposition Design: How to Create Products and Services Customers Want, Hoboken Wiley (Osterwalder, A., Pigneur, Y., Bernarda, G. & Smith, A. 2015). Courtesy of Strategyzer (https://strategyzer.com).
Photographs and artwork
The publisher would like to thank the following for their kind permission to reproduce their photographs and artwork:
Saar Yoskovitch/Gal Shaul/Augury: 37, 46, 52, 55, 67, 75, 78, 81
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