Type sets the tone. Well-chosen fonts set the overall tone of the layout. Fonts impact readability, legibility and visual hierarchy as well.
If you're like most people, the first time you used a word-processing application, you accepted the default Times New Roman 12-point font and never looked back. If you still treat your computer like a glorified word processor, you're not taking advantage of the full communicative and creative power of type.
The best designers are experts in type and typesetting because they understand that well-styled ...
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