Tonal range. Choose photos that display a range of dark and light colors. Photos that lack tonal range may appear flat and lifeless.
While it's certainly possible to create readable print and online materials without the use of images, most of us prefer pictures to accompany our reading material. In fact, when it comes to communication, visuals are just as important as type.
Images—photos, illustrations, infographics—set tone, add interest, provide additional information and visually break up intimidating blocks of type. The right image can ...
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