INDEX
7-38-55 rule, 71–72
90-10 principle, 154–55
Abbey, Edward, 50
locking it down, 102–5
method acting, 106–7
Adler Group, The, 119
ad-libs, 63–64
age concerns, 95–96
Allen, Woody, 30
alliances, 157–60
anxious, as term, 122–23
arrival time, 36–37
arrogance, fear of, 126
artists, 15–16
audience, rooting for you, 93–95
author-clients, 101
authority, 76–78
Baisden, Michael, 155
baseball examples, 76–78, 112–15, 148–49
basketball examples, 56, 123–24, 147–49
Beautiful Mind, A (movie), 22
belief of others (getting others to believe you), xix, 48–67
develop a communication shot clock, 56–69
embrace dysfunction, 59–62
find your communication rhythm, 50–52
it is not what you know that makes people believe ...
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