Chapter 1a. Case Study: LeapFrog
LeapFrog Enterprises, Inc.
Emeryville, California, USA
www.leapfrog.com
A Conversation with David Goldstein, Senior Software Engineer – LeapFrog R&D Advanced Concepts
Type of organization: Technology and learning products company
Number of wiki users: 500 currently (first six months of soft rollout), scaling to 1000 (global corporate launch – next six months)
LeapFrog is a leading designer, developer and marketer of innovative, technology-based educational products and related proprietary content. LeapFrog is 100 percent focused on developing products that will provide the most engaging, effective learning experience for all ages, in school or home, around the world. We put learning first – a philosophy that distinguishes us from our competitors and fuels the entire company.
1. Why Did You Choose a Wiki?
In LeapFrog R&D's Advanced Concepts group — a small, multidisciplinary team of researchers, product designers, and engineers — we started looking for an information management system in which to log new product ideas, track concepts over the course of their development, and spark better collaboration between team members.
We initially thought we'd just implement a rudimentary database and get whatever we could up and running in a couple months. But luckily, we had a small window of opportunity to take a step back from our department's immediate need and look at the common information management needs across all company departments to see if we might better ...
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