Chapter 4a. Case Study: Red Ant
Note
Red Ant
Sydney, NSW, Australia
www.redant.com.au
A Conversation with Ben Still, Managing Director
Type of organization: Web design and development firm
Number of wiki users: 140
Red Ant is a web design and development firm in Sydney Australia that designs and builds websites, games and online advertising, as well as the interactive elements such as games and menus. The firm has won awards for its work from the Australian Interactive Media Industry Association, Australian Graphic Design Association, and several London International Advertising Awards.
1. Why did you choose a wiki?
We tried a number of different approaches, and looking back they were all based on a central editing model. A wiki made sense because we wanted everyone to be able to contribute and participate. It is also closer to the way that we like to work with our customers. By allowing everyone to be able to add and reshape content, more people became involved. We moved from one person slaving away creating pages and the rest of us having to wait for them, to a situation where one person gets the ball rolling, and then other people can join in to complete the task.
Say, for instance, we've created a design and need to show it to our client. First, a designer makes a page, attaches an image, and they're done with their part. But then I might look at it and realize that it needs a bit more explanation, or a link to a wireframe diagram to give context. One of our developers might have also ...
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