Chapter 18. Releasing and monetizing apps

This chapter covers

  • Submitting ad-supported apps
  • Submitting paid and trial apps
  • Implementing in-app purchases
  • Testing in-app purchases

As developers, we code to learn, to have fun, and most importantly to make money. Without money, we wouldn’t be able to support our families, let alone pursue our goals. In this chapter we explore the various options for monetizing your Windows Phone 8 applications. Whether you’re a hobby developer looking to turn your efforts into additional income or a professional developer working for yourself or an employer, Windows Phone offers a variety of options to monetize the apps you produce.

Free apps are good for building your portfolio but do little to put money ...

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