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Winning with Data
book

Winning with Data

by Tomasz Tunguz, Frank Bien
June 2016
Beginner to intermediate
176 pages
4h 22m
English
Wiley
Content preview from Winning with Data

Index

A

  1. Acquisition metrics
  2. Actionability
  3. Ad impressions
  4. AdSense Operations (Google)
  5. Aghassipour, Alexander
  6. Alignment, metrics for
  7. Allstate
  8. Amazon
  9. Anchoring bias
  10. Andersen, Carl
  11. Apple Store
  12. Aruba Networks
  13. Ashutosh, Ash
  14. Audience, understanding
  15. Availability bias
  16. AvantCredit

B

  1. Bain Capital
  2. Barrett, David
  3. Basal, Sanju
  4. B corps
  5. Behavioral interview questions
  6. Best, Charles
  7. Best Buy
  8. Bias, avoiding
  9. Bien, Frank
  10. Big Data, inception of
  11. “Bike rack effect”
  12. Blank, Steve
  13. Bock, Laszlo
  14. Boyce, Raymond
  15. Brin, Sergey
  16. Brooks, David
  17. Brutal intellectual honesty
  18. Business intelligence (BI)
    1. “A Business Intelligence System” (Luhn)
    2. building software on database technologies
    3. BYOBI (“bring your own business intelligence”)
    4. data modeling and
    5. extreme data collection as norm
    6. Facebook's data storage and
    7. Google's data storage and
    8. LookML (Looker) and
    9. Oracle's inception and
    10. traditional on premise BI stack
    11. Twilio example
  19. BusinessObjects

C

  1. Candidate satisfaction
  2. Caput
  3. Carle, Matthew
  4. Case studies, data literacy and
  5. Cash collection characteristics, metrics and
  6. Catmull, Edwin
  7. Chait, Daniel
  8. Chamberlain, Donald
  9. Change. See Operational change
  10. Citi Bikes
  11. Click-through rates
  12. Cobley, Dan
  13. Codd, Edgar
  14. Cognos
  15. Cole, K. C.
  16. Colony Capital
  17. Computational journalism
  18. Confirmatory data analysis
  19. Content farm
  20. Cook, Scott
  21. Cooke, Evan
  22. Correlation, causation versus
  23. Cost of customer acquisition (CAC)
  24. Cost per click (CPC)
  25. Creativity, Inc. (Catmull)
  26. Customer retention/satisfaction

D

  1. Data analysis
    1. actionability
    2. best practices ...
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Publisher Resources

ISBN: 9781119257233Purchase book