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WordPress Power Toolkit
book

WordPress Power Toolkit

by Matt Wagner
January 2025
Beginner to intermediate
368 pages
11h 42m
English
Manning Publications
Content preview from WordPress Power Toolkit

11 AI and search engine optimization

This chapter covers

  • Exploring the effect of AI on web searching
  • Choosing the best keywords
  • Asking AI to scan a site
  • Earlier AI search implementations
  • Taking advantage of Google Search Console
  • Using the AIOSEO plugin and sitemaps
  • Maximizing backlinks
  • Anticipating ways to optimize AI site ranking

Search engine optimization (SEO) used to matter. It meant modifying your website so that search engines such as Google or Bing would list your site up high in the results when people search for your site’s topic. This no longer works.

The goal was to get a link to your site listed at least on the first page of the list of links Google displayed. Few people looked at the links on the second page. This was what SEO ...

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Publisher Resources

ISBN: 9781633437746Publisher SupportPublisher Website