January 2025
Beginner to intermediate
368 pages
11h 42m
English
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12 Building an audience with AI
This chapter covers
- Understanding the purchase funnel
- Exploring the elements of analytics
- Taking advantage of tracking options
- Seeing how AI impacts analytics systems
- Surveying the four best analytics plugins
- Using Crazy Egg’s excellent maps
- Asking AI to critique your site
Where search engine optimization (SEO) helps you attract an initial audience, website analytics help you build and retain your audience. You’ll want to use analytic data to see how your visitors behave during their stay:
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Where they came from
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How they navigate through your pages
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Where they pause
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Where in the site they are when they leave
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How to improve your site’s appeal and retention rate
12.1 The purchase funnel
Marketers use ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.