October 2018
Intermediate to advanced
192 pages
4h 15m
English
Personal brand is how people perceive you; how they’d describe you – similar to how you would describe a famous person or company. You may be committed to one employer, but a simple change of mindset can make all the difference for your career.
Even if you’re a full-time employee, you can still invest in your personal brand. In this chapter we will discuss why personal branding is important for your success as a freelancer, how to succeed as a business of one, what to do to harness online media to grow your personal brand and how your reputation can make or break your business.
Branding is an important goal, not just for Fortune 100 ...
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