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Writing is Designing
book

Writing is Designing

by Rosenfeld Media LLC, Michael J. Metts, Andy Welfle
September 2026
200 pages
4h 36m
English
Packt Publishing
Content preview from Writing is Designing

CHAPTER 6

Images

Voice

Discovering and Developing Identity

Finding a Product’s Voice

Brand Voice vs. Product Voice

Voice Attributes

This, but Not That

Declarative Statements

Practical Tips for Principles

Voice Principles for Product Experiences

Your Voice Should Always Be Evolving

Scaling Your Voice

When Voice Takes a Back Seat

Finding What’s Right for You

It was a foggy morning on the streets of San Francisco. You couldn’t tell if it was day or night except for the car horns piercing the cool, gray mist every few seconds. The private eye sat in his fourth-floor office, finishing his usual breakfast of cigarettes and coffee. The phone rang. The private ...

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Publisher Resources

ISBN: 9781808822919