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Writing is Designing
book

Writing is Designing

by Rosenfeld Media LLC, Michael J. Metts, Andy Welfle
September 2026
200 pages
4h 36m
English
Packt Publishing
Content preview from Writing is Designing

FOREWORD

I wrote my first website copy in 2006. My client was a luxury condo development with a faintly ridiculous name, and my only source content was a print ad full of corny wine metaphors. I didn’t care. I was 23 years old, and I was writing for a living. I even got benefits! So I sat down and clickety-clacked my way through: Drink in the bold flavor of Bordeaux Heights.

That’s not real, but you get the idea. It was terrible.

Over time, I learned to be useful. To be clear. To make it obvious how things worked and where things were. I like to think I even got pretty good at it. But back then, I didn’t have to think about how to make a complex onboarding flow feel intuitive, or which states we needed to consider in an app, or how to design ...

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Publisher Resources

ISBN: 9781808822919