FOREWORD
I wrote my first website copy in 2006. My client was a luxury condo development with a faintly ridiculous name, and my only source content was a print ad full of corny wine metaphors. I didn’t care. I was 23 years old, and I was writing for a living. I even got benefits! So I sat down and clickety-clacked my way through: Drink in the bold flavor of Bordeaux Heights.
That’s not real, but you get the idea. It was terrible.
Over time, I learned to be useful. To be clear. To make it obvious how things worked and where things were. I like to think I even got pretty good at it. But back then, I didn’t have to think about how to make a complex onboarding flow feel intuitive, or which states we needed to consider in an app, or how to design ...
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