April 2024
Beginner
272 pages
6h 4m
English
Content preview from You Can't Market Manure at Lunchtime
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Lesson Five
How to Tell Your Story
For the pilot launch of Bon Appétit’s Circle of Responsibility marketing campaign highlighting our sustainability initiatives, I had a big poster-sized board made blaring the headline “Circle of Responsibility” and the program mantra, “At Bon Appétit, we take a macro view of wellness. We believe a healthy environment, community, and menu are all vital to the well-being of our guests.” I also printed trifold brochures detailing our commitments to the environment, community, and personal health and had them all placed at the entrance to a café at a busy corporate campus.
During a focus group of frequent café guests, I started by asking if they were interested in corporate social responsibility, environmental ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.