January 2013
Intermediate to advanced
360 pages
9h 58m
English
book
You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
by Chris Goward
Content preview from You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized MarketingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 10
Optimize for Urgency
This old pro, a copywriter, a Greek named Teddy, told me the most important thing in advertising is “new.” It creates an itch. You simply put your product in there as a kind of calamine lotion.
—Don Draper
On my way back to the office after lunch today, I realized that my breath wasn’t as fresh as it could be. The garlic in my salad dressing had been a little stronger than I expected. But, alas, when I reach for my customary pack of gum in my blazer pocket, it’s missing. I’m out of gum!
No problem. I know I can pick up another on my way into the office building. As I reach the gum counter in the foyer corner store, I quickly scan the options: Trident, Stride, Juicy Fruit, and so on. I spend no more than a few ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.