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Introduction: Why This Book Matters Right Now and for the Next Several Years!
Why I Wrote This Book
How This Book Is Organized
Section 1: Understanding the External and Internal Landscape
Section 2: Setting the Stage for Social Business Transformation
1 Understanding the Social Customer and the Chaotic World We Live In
We Live in a Multi-Screen Economy
CADD (Customer Attention Deficit Disorder) Is Among Us
Relevance Is the Key to Content Consumption
The Customer Journey Is Dynamic
Customers Are Influential
Business Objectives Stay the Same Despite the Changes Externally
Vendor Spotlight—Social Flow
2 Defining Social Business Strategy and Planning
The Social ...