Interview with Kevin Nalty (Nalts)
YouTube: www.youtube.com/user/nalts (URL 15.9)
Blog: www.willvideoforfood.com (URL 15.10)
Figure 15-4. Kevin Nalty.
Kevin Nalty is one of the most-viewed YouTube comedians with more than 650 short online videos and more than 25 million views. He has been featured in the Wall Street Journal, AdWeek, and the Los Angeles Times, as well as on ABC News. He was honored at the 11th Annual Webby Awards. By day he's a marketing director at a Fortune 100 company. He speaks, writes, and consults about online marketing and viral video.
Alan Lastufka: When and why did you start making videos for YouTube?
Kevin Nalty: I've been making short comedy-like videos since high school and began posting them on the Web in December 2005. I didn't really begin using YouTube until late 2006 when I realized that none of the other sites had the size and regularity of YouTube.
Alan: How did you come to have your YouTube celebrity?
Kevin: Although most YouTube users are unfamiliar with the notion of a YouTube celebrity, there is a core group of maybe 20,000 people who are active viewers and commenters. Within this YouTube community, I began to be recognized after I made a video called Viral Video Genius. But it wasn't until Farting in Public that I began to develop a strong base of viewers and subscribers. Soon I realized that much of the fun of YouTube is making videos for this community ...
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