Matthew Edgar is an analytics consultant at Elementive (www.elementive.com). Since 2001, Matthew has helped hundreds of businesses and nonprofits grow through a process of analyzing and improving their website’s user experience. He is the author of Elements of a Successful Website, published in 2017. Matthew regularly speaks at conferences and teaches workshops about analytics, UX, and CRO. You can connect on Twitter @MatthewEdgarCO or on his blog at MatthewEdgar.net.