Matthew Edgar

Matthew Edgar is an analytics consultant at Elementive (www.elementive.com). Since 2001, Matthew has helped hundreds of businesses and nonprofits grow through a process of analyzing and improving their website’s user experience. He is the author of Elements of a Successful Website, published in 2017. Matthew regularly speaks at conferences and teaches workshops about analytics, UX, and CRO. You can connect on Twitter @MatthewEdgarCO or on his blog at MatthewEdgar.net.

Content

How to use goals to improve a product’s UX

July 19, 2018

Measuring each stage of the user journey allows you to measure conversions and improve user experience.

Using split testing to understand users

June 6, 2018

Find new ways to gain insight into how your users interact.

How to identify metrics to assess product performance

December 13, 2017

Common pitfalls, and an approach to narrow down the most meaningful metrics.

5 things every product manager should know how to measure

November 27, 2017

Using analytics to improve your product doesn’t have to be complicated.