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Product Analytics Essentials - A Beginner's Guide to Product Management
on-demand course

Product Analytics Essentials - A Beginner's Guide to Product Management

with Raj Elakkara
August 2025
Beginner
1h 53m
English
Packt Publishing
Closed Captioning available in English

Overview

In this 2-hour course, you will learn the fundamentals of product analytics and how to apply them in product management. The course provides hands-on exercises and real-world examples to help you make data-driven decisions that improve user experience and product success.

What I will be able to do after this course
  • Define and refine your product's value proposition
  • Identify and enhance value moments in the user journey
  • Implement segmentation strategies for more targeted product decisions
  • Create data-driven designs to improve user experience
  • Use A/B testing to make data-informed decisions
Course Instructor(s)

Raj Elakkara is an Entrepreneur and Product Manager with over a decade of experience in healthcare informatics, supply chain management, and geographic information systems. He has worked with Fortune 500 companies and founded three successful startups, specializing in leveraging data to shape business strategy.

Who is it for?

This course is perfect for beginners looking to break into product management, especially those interested in product analytics and data-driven decision-making. It’s ideal for aspiring product managers or those transitioning into product development roles.

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Publisher Resources

ISBN: 9781806385232