Lean Analytics

Errata for Lean Analytics

Submit your own errata for this product.


The errata list is a list of errors and their corrections that were found after the product was released. If the error was corrected in a later version or reprint the date of the correction will be displayed in the column titled "Date Corrected".

The following errata were submitted by our customers and approved as valid errors by the author or editor.

Color Key: Serious Technical Mistake Minor Technical Mistake Language or formatting error Typo Question Note Update



Version Location Description Submitted By Date Submitted Date Corrected
PDF
Page xxii
bottom of page

The arrow between Ideas and Build is reversed. Ideas cause Building. The arrow should point from Ideas to Build.

Note from the Author or Editor:
The arrow in Figure P-1 between IDEAS and BUILD is going the wrong way -- it should be pointing from IDEAS to BUILD.

Anonymous  Jul 03, 2013  Aug 16, 2013
Printed
Page xxii
3rd line from the bottom of the text.

It says "The faster your organization iterate through the cycle" It should say "The faster your organization iterates through the cycle" There should be an 's' on iterates.

Anonymous  Dec 04, 2013  Mar 14, 2014
Printed
Page 65
bottom half of page

We've misspelled a person's name. We have: Vinicus instead of Vinicius We should change it to Vinicius Sentence: "As Vinicius Vacanti, co-founder and CEO of Yipit, recalls in a blog post..." It's also wrong on page 408 in the Index.

Benjamin Yoskovitz
Benjamin Yoskovitz
O'Reilly Author 
Aug 12, 2013  Aug 16, 2013
PDF
Page 219
3rd paragraph / 2nd bullet on the page

This was found in the PDF, I'm sure it's in the printed version too. We'd like to update parts of the entire bullet: You make money when your customers make money. Humans are, at their most basic, motivated by two things: ouch for “love.” Fear means things like costs and risks, and if you reduce risks or cut costs, that’s nice—but it’s not compelling. Customers will often rationalize away the risk and pocket the savings. But if you make money from revenues, then the customer will likely split the winnings with you. Products that boost revenues are easier for people to believe in—just look at lotteries and get-rich-quick schemes versus savings plans and life insurance. Eventbrite and Kickstarter know this. --- See where it says: ouch for "love" -- that's the real errata. But we'd like to replace the entire paragraph above with: You make money when your customers make money. Humans are, at their most basic, motivated by two things: Fear and Greed. While that might seem a bit cynical, it's how we evolved. In business, fear means things like costs and risks, and if you reduce risks or cut costs, that’s nice—but it’s not compelling. Customers will often rationalize away the risk and pocket the savings. But if you make money from greed (or, as it's known in the business world, revenues,) then the customer will likely split the winnings with you. Products that boost revenues are easier for people to believe in—just look at lotteries and get-rich-quick schemes versus savings plans and life insurance. Eventbrite and Kickstarter know this.

Benjamin Yoskovitz
Benjamin Yoskovitz
O'Reilly Author 
Aug 13, 2013  Aug 16, 2013