DedicationContentsPraise for The Truth About What Customers WantIntroductionTruth 1. Your customers want a relationship, not a one-night standTruth 2. Design it, and they will comeTruth 3. Sensory marketing—smells like profitsTruth 4. Pardon me, is that a breast in your Coke?Truth 5. One man's goose…Truth 6. Throw 'em a bone, and they'll no longer roamTruth 7. Stay in their minds—if you canTruth 8. These are the good old daysTruth 9. Why ask why?Truth 10. He who dies with the most toys winsTruth 11. Your customers are looking for greener pasturesTruth 12. "Because I'm worth it"Truth 13. Love me, love my avatarTruth 14. You really are what you wearTruth 15. Real men don't eat quiche (but they do moisturize)Truth 16. Girls just want to have funTruth 17. Queer eye for the spending guyTruth 18. Yesterday's chubby is today's voluptuousTruth 19. Men want to sleep with their carsTruth 20. Your PC is trying to kill youTruth 21. Birds of a feather buy togetherTruth 22. Sell wine spritzers to squash playersTruth 23. They think your product sucks—but that's not a bad thingTruth 24. When to sell the steak, when to sell the sizzleTruth 25. People are dumber than robots (lazier, too)Truth 26. Your customers have your brand on the brainTruth 27. Let their mouseclicks do the walkingTruth 28. Nothing shouts quality like leather from PolandTruth 29. Consider investing in a drive-thru mortuaryTruth 30. Go to the GembaTruth 31. Your customers want to be like Mike (or someone like him)Truth 32. Go tribalTruth 33. People like to do their own thing—so long as it's everyone else's thing tooTruth 34. Catch a buzzTruth 35. Go with the flow—get shopmobbed todayTruth 36. Find the market maven, and the rest is gravyTruth 37. Hundreds of housewives can predict your company's futureTruth 38. Know who wears the pants in the familyTruth 39. Youth is wasted on the youngTruth 40. Make millions on MillennialsTruth 41. Grownups don't grow up anymoreTruth 42. Dollar stores make good centsTruth 43. The rich are differentTruth 44. Out with the ketchup, in with the salsaTruth 45. Look for fly-fishing born-again environmentalist jazz-loving Harry Potter freaks