My First TasteChanging Times and BudgetsTelling a Good StoryGo Ahead! You Can Exceed 108%Put a Frame Around the WorldExclude, Exclude, ExcludeBackgrounds Tell the Real StoryBox-Girder Bridges Anyone?The Law of ThirdsThe Golden RectangleEvoking PainEmbrace the TheoryOvershooting as an Occupational HazardClose-Ups Tell the Story!Attack Close-Ups ObliquelyThe Power of EyelineA Matter of PerspectiveWe Are All Liars and CheatsMake ’Em SufferObscure, Hide, ConcealJust Not Too MuchKnow Your Genre and Make Sure Your Audience Knows!What’s Your Poster Look Like?Know Your Log LineEmbracing Your LimitationsFor Different ReasonsYour Comparative AdvantageLimit Your CanvasRespect Your Camera’s Dynamic RangeShoot the Magic HourWatch the Frame SizeYou Shoot, Therefore You AreNo Shopping!Working with the Ego-Crazed and Other Difficult People