Introduction3.1 Strategy development3.1.2 Strategic management tool3.1.3 TOP 53.1.4 Strategic workshop3.1.5 Workshop process3.1.6 Strategic workshop report3.1.7 Workshop template3.2 Overall strategy3.2.1 Purpose3.2.2 Mission3.2.3 Business idea3.2.4 Vision3.2.5 Core values3.2.6 Value proposition3.2.7 The value pyramid3.2.9 Strategic narrative3.3 Goals and subgoals3.3.1 Business goals3.3.2 Big hairy goals3.3.3 Development of goals3.3.4 Goal hierarchy3.3.5 Qual vs. quant goals3.3.6 Measurable goals3.3.7 Goal achievement3.3.8 Sustainability goals3.3.9 Goals for design project3.4 Business strategy3.4.1 Competitive strategy3.4.2 Porter’s generic strategies3.4.3 Sustainability strategy3.4.4 Blue Ocean Strategy3.4.5 Transient advantage3.4.6 Distinctive asset-building strategy3.4.7 Agile strategy management3.4.8 Is the right strategy chosen?3.4.9 Strategy implementation3.5 Business model3.5.1 Business model canvas3.5.2 Sustainable business model3.5.3 Business model innovation3.5.4 Lean start-up3.6 Market strategy3.6.1 Markets3.6.2 Marketing tasks3.6.3 STP marketing strategy3.6.4 Customers’ needs3.6.5 The four Ps3.6.6 The four Cs3.6.7 Content marketing3.6.8 Inbound marketing3.6.9 Digital strategy3.7 Brand strategy3.7.1 Brand platform3.7.2 Brand architecture3.7.3 Brand positioning3.7.4 Brand story3.7.5 Brand identity3.7.6 Brand assets3.7.7 Brand name3.7.8 Brand perspective3.7.9 Brand refresh, redesign, rebranding3.8 Communication strategy3.8.1 Communication audit3.8.2 Identifying the target group3.8.3 Communication goals3.8.4 Desired reputation3.8.5 Communication platform3.8.6 Communication elements3.8.7 Communication development3.8.8 Channels and media3.8.9 Communication measurement3.9 Design strategy3.9.1 Design strategy compass3.9.2 Design strategy development3.9.3 Design strategy content3.9.4 Design goal3.9.5 Operational strategy3.9.6 Design platform3.9.7 Visual assets3.9.8 Elements and surfaces3.9.9 Design strategy vs. design brief