Preface Bård Annweiler
Design is a highly strategic profession, a fact we have all heard and experienced. So why has no one written a book that unites the two topics, design and strategy? There are tens of thousands of books in the design field and numerous ones about business and strategy, but not one of them hit the sweet spot interlinking the two fields.
Until now, no author has filled the gap. As a professor of visual communication and graphic design, Wanda Grimsgaard has, over the past ten years, diligently gathered world-class ideas, theories and processes from the field of strategy and adapted that logic into the field of design. Her academic background, and her more than 25 years of experience as a practising designer, have given her ...
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