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Design and Strategy
book

Design and Strategy

by Wanda Grimsgaard
December 2022
Beginner to intermediate
672 pages
29h 43m
English
Routledge
Content preview from Design and Strategy

Preface Wanda Grimsgaard

My father, Wilhelm Lefevre Grimsgaard, made his career in advertising, and he taught me early on how to use what he called a work platform, which in reality was a strategic platform. That is how I started working strategically, without being aware that’s what I was doing. After a few years of practice in a design agency I experienced a great strategic `aha’ moment when one of our marketing consultants organised a strategic workshop with one of our clients. I then thought, `I can do this, too.’ This was the beginning of a number of strategic design processes and an exciting professional development, which has led me to write this book on design and strategy. A triggering factor was my need to share knowledge, something ...

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Publisher Resources

ISBN: 9781000772296