Preface Wanda Grimsgaard
My father, Wilhelm Lefevre Grimsgaard, made his career in advertising, and he taught me early on how to use what he called a work platform, which in reality was a strategic platform. That is how I started working strategically, without being aware that’s what I was doing. After a few years of practice in a design agency I experienced a great strategic `aha’ moment when one of our marketing consultants organised a strategic workshop with one of our clients. I then thought, `I can do this, too.’ This was the beginning of a number of strategic design processes and an exciting professional development, which has led me to write this book on design and strategy. A triggering factor was my need to share knowledge, something ...
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