July 2011
Beginner to intermediate
336 pages
8h 9m
English
Practical guidance for managers for getting projects started and presenting the results when the project's done
This book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value.
Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization.
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