July 2011
Beginner to intermediate
336 pages
8h 9m
English
Index
Ad Hoc Analytics Analyst
Advanced analytics
Advanced Analytics Modeler
Agent-based modeling
Aggregation
Algorithm
Analytical measures
Analytical perspective
Analytics:
business analytics comparison
defined
delivering value example
selling value of
Analytics platform
Analytics Process Designer
Analytics Team Lead
Anchoring
Assets
Average revenue per user (ARPU)
Bargaining power
Base rate bias
Best product strategy (Delta model)
Big data
Business analytics:
challenges in
challenges of applying
comprehensive example
customer view
defined
delivering value
external view
fostering innovation and invention
internal view
market view
reasons behind strategic planning
role of organization
selling value of
traditional view
Business analytics team:
about
common team structures
delivery plans and
measurement framework and
reasons for failure
roles and responsibilities
Business cases:
communicating financial release with
creating focus with
minimizing bias with
reasons for building
simulating
Business intelligence
Business measures
Business planning
Butters’s law
Campaign optimization
Catch-22
Centrality measures
Champion/challenger processes
Churn
Coase, Robert
Communication strategies:
awareness and
checklist for
conceptual relevancy
defining communication process
forecasting model for planning
four-step framework
information relevancy and
organizational considerations
path to persuasion
planning
reasons for
societal cultural considerations
subjectivity of perception
tailoring
Competencies ...
