July 2011
Beginner to intermediate
336 pages
8h 9m
English
Content preview from The Value of Business Analytics: Identifying the Path to ProfitabilityBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
UNDERSTANDING THE STRUCTURE
Our starting point is how analytics creates competitive advantage. Mapping tactical activities to strategic outcomes makes it is easier not only to create a vision but also to get management aligned with that vision. Chapter 2 focuses on the role analytics plays within strategic planning processes. Regardless of how planning is executed, analytics can almost inevitably play a significant role in creating sustainable competitive advantage. This chapter will be of most interest to those who are anxious to develop an understanding of the role analytics plays within the development of strategy.
From there, we consider how teams can understand and overcome tactical challenges. Setting a vision is critical. Equally important is delivering that vision and avoiding common execution issues. Chapter 3 focuses on the tactical application of analytics and why teams often struggle. It introduces the core vocabulary used throughout this book and outlines common organizational structures and team roles. It outlines the most common challenges faced by a business analytics team. This chapter will be of most interest to those who need to understand the practical side of business analytics without getting into the numerical detail.
Chapter 4 focuses on how to define the value of analytics. Decisions and commitment are made based on projected outcomes. When the value is unclear, commitment is hard to obtain. Chapter 4 focuses on a variety of strategies to help define the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.