October 2024
Beginner to intermediate
328 pages
8h 42m
English
Overview
"Mastering Salesforce Experience Cloud" is a comprehensive guide to harnessing the potential of Salesforce's powerful Experience Cloud. This book thoroughly explores how to design, build, and optimize user-centric digital portals, providing both technical and strategic insights for achieving meaningful customer interactions.
What this Book will help me do
- Understand and define the target audience for a Salesforce Experience Cloud site and strategize accordingly.
- Master the technical foundations of Experience Cloud, including data models and built-in functionality.
- Decide between native templates and custom development options while implementing business requirements.
- Learn to use Salesforce Flow, triggers, and integrated marketing automation for efficient site operations.
- Launch and maintain Experience Cloud portals effectively, focusing on analytics and future optimizations.
Author(s)
Lillie Beiting and Rachel Rogers are seasoned Salesforce experts with extensive experience in designing and deploying Experience Cloud solutions across diverse industries. They specialize in creating scalable, user-oriented solutions that integrate seamlessly with existing Salesforce infrastructures. Through approachable writing and practical use cases, they make complex concepts understandable, empowering professionals to succeed.
Who is it for?
This book is perfect for Salesforce developers, administrators, and business leaders seeking to improve customer engagement through Experience Cloud. Whether you have hands-on Salesforce experience or are managing a team that oversees digital interactions, this resource will guide you in creating robust, scalable portals. A basic understanding of Salesforce is recommended, making it suitable for contributors of varying roles in a Salesforce environment.
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