July 2021
Beginner to intermediate
239 pages
3h 25m
Chinese
Overview
在创业阶段，一个精益的团队如何实现客户获取和收入的同时扩张？借鉴Facebook、Google等其他公司的方案无伤大雅，但如果一个企业能考虑自有业务的独特性，为自己量身定制出一套最合适的方案，无疑会在竞争中占据极大优势。不过，这不是一件易事，至少现在还不是。
这是一本适用实战的书籍，本书作者展示了AI和自动化的最佳实践，在用户获取解决方案中搭建一个运营堆栈层，并取得了非常出色的效果。通过本书，你可以学到如何改变、定制跨渠道的用户旅程并将其个性化，帮助企业吸引和留存客户，在自主营销时代占据领先地位。
- 用AI和自动化来支持精益创业的客户获取。
- 深度挖掘客户获取3.0，获得用户增长和留存的先机。
- 探索AI在营销领域的应用。
- 理解创业公司增长指标的衡量方式。
- 制定正确的战略来促进用户获取。
- 管理AI项目中不断增长的复杂性和风险。
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