July 2021
Beginner to intermediate
239 pages
3h 25m
Chinese
Content preview from 精益AI
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何谓客户获取
3.0
｜
33
如果你还像五年前一样靠手动优化广告活动
，
那么
很快你就会在客户获取这个游戏中完全失去竞争力
。
如果你还像五年前一样靠手动优化广告活动，那么很快你就会在客户获取这
个游戏中完全失去竞争力。技术的迅速发展衍生出了新的解决方案，这些方
案不仅比手动优化效率更高，还能避免很多人为错误。
3.2 AI 与客户获取
Google
、
Facebook
、程序化广告网络等主要媒体平台的客户获取工作都加强
了对
AI
的依赖，移动端营销资金的投入去向正在转移，这是一个根本性和关
键性的变化。增长营销人员不再手动选择在哪里、以何种方式展示广告，算
法会取代其做出这些决定，增长营销人员只需要输入出价和预算等少量参数
即可。大多数增长营销团队都能从劳动力的解放中获益，但最顶尖的从业人
员并没有止步于此，他们看得更远，开始研究更先进的“开箱即用”方式，
以便让
AI
加速提升付费用户获取的效果。
IMVU
、
Netflix
、
Lyft
等公司，无
论在核心产品（娱乐、个性化推荐、高效路线规划等），还是在客户获取方面，
都是
AI
前沿领域的先驱者。在利用智能机器将可执行洞察力
注
1
自动化方面，
他们都是领路人，实现了以更少的人力全面管理付费客户获取活动的目标。
3.3 是时候开启智能机器了
归根结底，要评估任何一项新兴技术，最好的方法就是认清楚该技术在企业
或行业中的实际应用。良好的用户体验是需求的个性化实现，同样，未来能
在客户获取领域大获成功的初创企业，一定利用好了每个平台的即用型
AI
解
决方案。衡量标准和关键绩效指标（
KPI
）很重要，这些指标量化了企业实现 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.