July 2021
Beginner to intermediate
239 pages
3h 25m
Chinese
Content preview from 精益AI
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
132
｜
第
11
章
获取
公关
应用商店
优化
内容营销 效果营销
影响力
营销
交叉销售
（网页端到
移动端、
应用到应用）
病毒式传播
（邀请和
内容分享）
内容索引
互动和留存
产品（主题、
特征、
用户交互、
用户账户）
激活
（首次用户体验、
用户加入、
教程、惊喜瞬间）
生命周期
营销
活动提醒
社区
（互动和支持）
变现
收入模式开发
（免费增值、付费、
广告支持、虚拟商品）
付费处理
（运营商计费、Paypal、
任务墙、信用卡等）
定价
（捆绑销售、固定价、
浮动价、区域价、虚拟货币）
广告库存管理
（本地广告、赞助、
直销、广告交换）
转化优化
合作伙伴和集成
重定向
国际化
分析和见解
归因 事件跟踪 广告系列评估
应用商店
分析和智能
用户细分 队列分析 内容分析
情绪跟踪
（包括NPS）
用户测试 A/B测试评估 屏幕流 转化漏斗
应用效率分析
（CPU、电池、
网络）
LTV建模
增长数字
（增长率、
流失、会话）
增长建模
和场景计划
技术
深度链接 A/B测试框架 营销自动化SDK 归因SDK 变现SDK
分析SDK
渠道
推送提醒
（包括浏览器推送）
应用内消息
E-mail
短信
搜索
（包括应用商店）
社交网络
移动端展示
和视频网络
电视、纸媒、广播
自有渠道
应用商店排列
聊天平台
移动端DSP
移动端SSP
应用流
聊天机器人
意见领袖平台
图 111
：
移动端增长堆栈
（
https://oreil.ly/l8qBl
）
11.1 它是如何起作用的
？
该堆栈具有三个水平层，分别代表三个关键绩效目标——获取、互动和留存、
变现。第四层垂直层由分析和见解形成，负责支持三个水平层。这四层组合
在一起就代表了抓住客户的不同渠道 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.