July 2021
Beginner to intermediate
239 pages
3h 25m
Chinese
Content preview from 精益AI
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
138
｜
第
11
章
11.2.7 内容分析
如果一个应用或游戏中包含动态内容（如新闻、食谱、照片、音乐曲目等），
那么针对内容跟踪参与度（如观看、喜欢、添加书签、购买等）与共享能让
你洞悉哪些内容和内容类别的
ROI
最高。除此之外，你还需要评估每个分享
出去的内容吸引了多少用户，以及哪些渠道的传播最具病毒性。
11.2.8 情绪跟踪
客户满意度很重要，如果一个用户对你的产品或服务不满意，那么接下来可
能发生的事情包括：该用户流失，并在应用商店或在线论坛发表负面反馈，
潜在用户在看见该反馈之后决定不使用你的产品或服务。相反，满意的用户
可以成为移动产品的有力拥护者，这一特征也应该在用户细分中加以识别。
客户满意度的衡量方法有很多，包括在线、应用内或邮件问卷可用来收集详
细的反馈；应用内弹出请用户评分的窗口，一般为
0
～
5
星；简单的标准化
问题“你向朋友或同事推荐
[
产品
]
的可能性有多大？”，一般以
0
～
10
的
等级收集用户的
NPS
评分。
如果一个用户给了一个高分评价，你便可以放心地对其定向发出一些要求：
在商店中对应用评级、邀请朋友、分享内容、发布有关该应用的推文。而那
些有负面情绪的用户，在被识别出后，可以通过客服工作尽可能地让其直接
向发布者提供反馈，而非公开提出。
情绪跟踪技术可用于量化用户对新功能或新内容的反应，你还可以选择在这
些更新覆盖到
100%
的用户群之前就先去做样本跟踪。
11.2.9 用户测试
如果增长团队想要做一个真实的检验，邀请人们试用新产品或新功能是最快
的方式。尽管用户测试的反馈本质上是定性的，但它可以很高效地定位问题， ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.