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201 Killer Cover Letters Third Edition, 3rd Edition by Andrea Paxton, Sandra Podesta

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CHAPTER 3

How to Identify and Sell Your Strengths

 

WHATEVER INDUSTRY YOU represent, whatever field you’re in, or whatever expertise you possess, when you’re looking for a job, you’re in sales and marketing.

Image You’re selling a product: you.

Image You identify the target market: potential employers.

Image You price the product: a realistic salary range.

Image You position ...

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