Contents
Chapter 1 The Power of Social Networks
Chapter 2 Getting On and Getting Started
Chapter 3 Making Social Networks Work for You
Chapter 4 The Strength of the Microcelebrity
Chapter 5 The Need for Authenticity
Chapter 7 Social Capital→Cultural Capital→Financial Capital
Chapter 8 Virality and Communities: Opportunities in Distribution
Chapter 9 Crowdsourcing and Cocreating: Opportunities in Production
Chapter 10 Opening the Channels, Inside and Out: Opportunities in Communication
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