6 Secrets to Startup Success

Index

achievement orientation, 43, 56–57, 63, 194–195, 198–199

adversity, 68–69, 79, 154, 198

advocacy, 159–160

agility, 125–148

learning curve, new venture, 134–148, 137f, 138f

overview, xvii, 125–128

paradox of strong execution, 128–134

resources and readings, 211

unforgiving strategy vs., 47

Ali G (fictional character), 135–136

alignment, 73–74, 146, 201, 206

All Marketers Are Liars (Godin), 87

ambition, see entrepreneurial ambition, sparks of

anchoring, 41, 130

Andrus, Mark, 86, 143

Apple Computer, Inc.

agility, 126–127

AppStore, 99, 114, 127, 142

partnerships, 92, 108–109, 175–176

reality distortion field, 34

reinventing original concept, 82

Archimedes, 10

Art of the Start, The (Kawasaki), 30

attaching

committing without, 130–131

persevering ...