60-Second Commute: A Guide to Your 24/7 Home Office Life, The

Chapter 15. Marketing Yourself and Your Small Business

Whether you are a telecommuter who needs to stay aware of the “game” and keep current with your contacts, a sales rep who needs to work your network of contacts, or a small business owner who needs to get it off the ground and keep it there, you'll likely need to market either yourself or your small business. Here are some pointers to keep in mind.

Networking is the Name of the Game

We all tend to use the term networking, but what does it really mean? How do you do it effectively?

First of all, in the dictionary sense, networking means an association of individuals with common interests who utilize that interest and group for mutual support. Chances are, we all feel we know the gist of that. ...