Book description
7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Dedication
- Contents
- Foreword
- 1. Getting to Know the Lizard
- 2. Speak the Language of the Lizard: Basic Grammar
- 3. Speak the Language of the Lizard: Style
- 4. Aim at the Act, Not the Attitude
- 5. Don’t Change Desires, Fulfill Them
- 6. Never Ask, Unearth
- 7. Focus on Feeling
- 8. Create Experience With Expectation
- 9. Add a Little Art
- 10. Personal Persuasion
- Conclusion
- Chapter Notes
- Bibliography
- Index
Product information
- Title: 7 Secrets of Persuasion
- Author(s):
- Release date: September 2016
- Publisher(s): Career Press
- ISBN: 9781632650603
You might also like
book
Get People To Do What You Want
A former Army interrogator shares his secrets for getting exactly what you want out of anyone, …
book
The Leader's Guide to Negotiation
PLAY ON YOUR TERMS Negotiation is THE core business skill. It is fundamental to everything we …
book
The Psychology Book
How does memory work? Who is the "distractor" in your family? What was the "car crash" …
book
High-Impact Interview Questions, 2nd Edition
Ask the right questions. Hire the best people. Most prospective hires come well prepared. So how …
