Book Description
7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.
Table of Contents
- Cover Page
- Title Page
- Copyright Page
- Dedication
- Contents
- Foreword
- 1. Getting to Know the Lizard
- 2. Speak the Language of the Lizard: Basic Grammar
- 3. Speak the Language of the Lizard: Style
- 4. Aim at the Act, Not the Attitude
- 5. Don’t Change Desires, Fulfill Them
- 6. Never Ask, Unearth
- 7. Focus on Feeling
- 8. Create Experience With Expectation
- 9. Add a Little Art
- 10. Personal Persuasion
- Conclusion
- Chapter Notes
- Bibliography
- Index