7 Secrets of Persuasion

Book description

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

Product information

  • Title: 7 Secrets of Persuasion
  • Author(s): James C. Crimmins
  • Release date: September 2016
  • Publisher(s): Career Press
  • ISBN: 9781632650603