Chapter 4. Common Benefits and Goals (Why Undergo a Digital Transformation?)

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Enhanced Business Alignment

Enhanced Automation and Productivity

Enhanced Data Intelligence and Decision-Making

Improved Customer Experience and Customer Confidence

Improved Organizational Agility

Improved Ability to Attain Market Growth

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Now comes the fun part. We get to learn about the many positive things a digital transformation can bring. Organizations undergoing digital transformation often look forward to “shaking things up” in their markets and communities. ...

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