Chapter 12. Inside a Customer-Centric Solution

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Scenario Background

Terminology Recap

The Enhanced Customer Journey

Future Decision-Making

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In this final chapter we get to experience digital transformation in action. We will be going on a customer-centric journey while taking a look under the hood to understand, each step of the way, what a digital transformation solution is doing. We will see how the solution uses data intelligence to improve the customer journey, while also continually collecting new data to enhance the existing data intelligence. ...

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