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A Global View on Intercultural Management by Jürgen Rothlauf

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1 Globalization and InterculturalManagement

1.0 Statement of the problem

Globalization and Business issues

(Julia Serdyuk)

 

Globalization eliminates the boundaries between the countries and provides new opportunities for business: want to open a subsidiary in Egypt? Go ahead! Want to sell your shoes of high quality in Kazakhstan? You can try! However, as the reality shows, it is not that simple and in many cases cultural differences, including differences in management style, can prevent the success of a joint venture.

 

In spite of all the differences between business cultures, we cannot neglect certain common grounds that constitute business in general. For example, each business deals with profit-orientation, professional development of ...

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