Project to Product: A Critical Shift in MindsetOptimization vs. Constraints in the Development Process; the Iron TriangleExample: Lean and Agile Construction of a 1930s HighriseTargets, Constraints, and Set-based Concurrent EngineeringDefine Horizons for Product Portfolio PlanningPirate MetricsProduct RoadmappingThe Roadmap Feeds the BacklogDouble Diamond Development ProcessDual Track: Discovery + DevelopmentCustomer DevelopmentPricing, Packaging, Licensing