About the Authors
Alan McCarthy has personally conducted high-profile negotiations and also coached other professionals in negotiation throughout his career. He began as an award-winning salesman and negotiated at different times for Rank Xerox, Exxon, Dun and Bradstreet, US Lines, and ICL. In a career spanning more than 30 years, Alan has managed sales teams and personally sold into the financial services, logistics, automotive, information technology, and consultancy sectors.
Alan founded the Resource Development Centre Ltd (RDC) in 1987 and began training, developing, and consulting in negotiating, relationship selling, target account management, ...
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