Understanding Amazon’s Sales Programs
Amazon has several systems in place that allow different ways of selling through their site. Understanding how each system works (and what they cost) will help you choose how you’d like to list your items on Amazon.
Marketplace
Amazon sells new and used books by third parties side by side with their own catalog. Underneath the “Add to Shopping Cart” button on product detail pages, you’ll find a box called “More Buying Choices” shown in Figure 4-1.

Figure 4-1. More Buying Choices, used & new
If you click the “used & new” link, you’ll find a list of sellers. Figure 4-2 shows a list of sellers offering Google Hacks for sale.

Figure 4-2. Used & New page, Marketplace listings
Just who are these sellers? They’re primarily individuals and small businesses. Anyone can sell a product from these pages. Amazon refers to this system of third parties selling items from their catalog as Marketplace [Hack #49].
Buying a new, used, or collectible item from a Marketplace seller is the same process as buying from Amazon. The only difference is what happens after your order is placed. Amazon notifies the specific Marketplace seller, and the seller ships the item to you. Amazon handles all the payment details and deposits the money from the sale directly into the sellers ...